Fall is a critical time for nonprofits as the season leads up to the holiday giving rush and year-end fundraising efforts. To maximize impact during this busy period, it's essential to keep in touch with your supporters and plan your content in advance. Here are five content ideas that can help your nonprofit engage with donors and volunteers this fall:
Autumn offers a wealth of themes that can inspire creative fundraising campaigns. From back-to-school drives to Thanksgiving initiatives, tailor your content around seasonal motifs. Consider hosting a "Fall Harvest" virtual fundraiser where donors can contribute to a specific goal. Use storytelling to highlight how these funds will directly support your mission, and encourage supporters to share your campaign on social media.
Showcasing the stories of your volunteers can help strengthen your community and attract new helpers. Create a series of blog posts or short videos that highlight the personal experiences of your volunteers. These testimonials not only express gratitude but also provide a relatable narrative for potential volunteers. Sharing their motivations and the impact they’ve made can inspire others to get involved.
Educating your supporters on the benefits of year-end giving can be a powerful tool to boost donations. Write a blog post or create an infographic for social that explains how their donations can be tax-deductible, the impact of matching gifts, and the importance of giving before December 31st. This content can also include tips on how donors can maximize their contributions, like setting up recurring donations.
Engage your audience with fun, interactive content that ties into your nonprofit's mission. Create a fall-themed quiz that aligns with your cause, such as "Which Fall Activity Best Represents Your Giving Style?" or "How Much Do You Know About Our Mission?" Polls and quizzes are great for social media engagement and can help drive traffic to your website.
Use November to focus on gratitude by launching a Thanksgiving series where you thank your donors, volunteers, and partners. This can include personalized emails, social media shoutouts, and blog posts that reflect on the impact their support has made throughout the year. This not only strengthens relationships but also sets the stage for your year-end ask.
Fall is a busy season for nonprofits, and the key to a successful campaign is preparation. By planning and scheduling your content ahead of time, you can ensure that your messaging is consistent, timely, and impactful. With Levitate, you can utilize our robust content library & calendar eatures, simple social media scheduling, AI content creation and email automation to keep your communication on track, allowing you to focus on what matters most—making a difference.
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