Summer is a great time to engage donors and volunteers with timely content that keeps your organization top of mind. Here are seven ideas for email, blog, and social media content you can post this summer.
Summer is a perfect time to engage volunteers, especially students and families who have more free time. Create blog posts and social media updates showcasing upcoming volunteer opportunities, including event details, the impact of volunteering, and how to sign up. Use emails to reach your subscriber base with personalized calls to action.
Highlight the stories of individuals or communities positively impacted by your nonprofit’s work. Use blog posts, video testimonials, and social media posts to share these success stories. This not only inspires your audience but also demonstrates the real-world impact of their support.
Organize and promote fundraising events such as charity runs, bake sales, or summer picnics. Use social media to create event pages, share updates, and encourage participation. Send email invitations to your supporters and write blog posts detailing how these events help further your mission.
Educate your audience about the issues your nonprofit addresses. Create informative blog posts, infographics, and videos explaining the importance of your cause, current challenges, and how people can help. Share this content across your social media platforms and through email campaigns to raise awareness and drive engagement.
Launch a summer-specific donation drive focused on a particular need or project. Use compelling visuals and stories to show why the support is needed now. Share progress updates on social media and through email newsletters, and create blog posts detailing how donations are making a difference.
Give your audience a behind-the-scenes look at your nonprofit’s daily operations, including staff profiles, office tours, and insights into your programs. Share this content through blog posts, social media stories, and email updates to build a deeper connection with your supporters.
Offer virtual workshops or webinars related to your cause. Topics could include educational sessions, training for volunteers, or discussions with experts in your field. Promote these events through blog posts, social media, and email invitations. Record the sessions and share the videos for those who cannot attend live.
By leveraging these content ideas, nonprofit organizations can effectively engage their supporters, raise awareness, and drive action throughout the summer. This approach will help maintain strong relationships with current supporters and attract new ones, ensuring continued support for your mission.
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